Loop Brodats
Creative Direction & Editorial Design

Merging tradition and contemporary design. The exhibition 'Loop Brodats' is a project that combines the artisanal technique of traditional embroidery with contemporary designs, preserving and celebrating this valuable heritage.

For the printed catalogue, we aimed to reflect the artisanal values of the project by using different types of paper and hand-stitched binding. Among the details, we highlight the use of tracing paper, traditionally employed to transfer the original design onto fabric by marking it with a needle and blue ink.

Loop Brodats is a project by ADR Balears.
Exhibition space: 110 Mallorca
Exhibition photos: Grimalt de Blanch
Printed at: Esment Impremta

Designs by Datura Studio, La Pecera Mallorca, Cecilia Sorensen, Tatiana Sarasa, and Chiara Ferrari, embroidered by: Francisca Moyà, Miquela Ballester, Catalina Trias, and Magdalena Trias.

Let’s start a journey together!
design@bypositive.es