Festival Literatura 
Expandida Magaluf
Campaign

Fesival Literatura Expandida a Magaluf (FLEM) is a cultural festival promoted by Rata Corner, an independent bookstore based in Palma; and INNSiDE by Melià. This ambitious festival aspires to bring culture closer to new audiences, expanding its limits, both spatial and conceptual.

A weekend full of experiences linked to literature, books, art and music, which will challenge the limits of the usual spaces dedicated to culture. By selecting Magaluf as the backdrop, the idea that cultural enrichment is not confined to traditional settings is emphasized.

The concept of this campaign is not only based on the uncommon location (Magaluf) and its stereotypical imagery, but also inspired in the expansion of the limits of this festival. We work with illustrated and typographic inflated elements as support for the different assets. The identity of this campaign was developed for both digital and printed applications.

Client: Rata Corner | Melià Hotels International
Festival Photographer: Miquel A. Cañellas | FLEM

Let’s start a journey together!
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