Can Pa
Visual Identity & Packaging

Can Pa is a local bakery that crafts bread with natural sourdough, stone-ground and organic flours. The result of this process are long-lasting, artisanal, and healthy breads. The Can Pa brand belongs to Esment Alimentació, a project that, for over 30 years, has been providing socio-labour opportunities through gastronomy for individuals in need of support. This is their first physical store, an initiative made possible with the support of Camper.

For this project, we were in charge of the creative direction and developing a visual identity for Can Pa. In collaboration with Mario Eskenazi, who designed the brands' logo, we then developed all the assets, both printed and digital. Store signage, packaging, uniforms, printed communication and webpage.

The products catalogue was designed in a newspaper format, and the goal was to design an informative piece, but at the same time a visually attractive catalogue. Make the bread the main characters of this piece, each with their own personality and imagery.

Logo designed by Mario Eskenazi
Architecture by Jasper Morrison

Client: Esment Alimentació

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