Can Panettone
Packaging Design

For Can Pa’s limited-edition Panettone, we created a complete naming and packaging concept that highlights the bakery’s identity with a festive twist. We began by developing the name “CanPanettone”, a playful blend of Can Pa and Panettone that instantly ties the product to its origin while giving it a memorable identity.

Building from this name-first approach, we designed the packaging for the two flavour varieties — classic and chocolate. The design is driven by strong, clean typography paired with a textured pattern inspired by traditional Christmas sweaters. To distinguish the flavours, we introduced two colour variants, keeping the design consistent.

The result is a simple yet striking packaging solution that balances a festive character, typographic clarity, and the craft values of Can Pa. 

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design@bypositive.es