Palma Dansa
Campaign

We had the pleasure of designing the graphic campaign for Palma's contemporary dance festival in 2023. A campaign that aims to capture an instant of movement, with a vibrant colour palette for the different assets located around the city. The central claim of the campaign, ‘Vibra amb la dansa’ which means Vibrate with dance, serves as the guiding principle behind every design decision.

Our goal was to represent this energy from a typographic perspective, creating a bold and visual campaign that can attract people to visit the festival. This texture is then applied to all the campaign assets, such as posters, billboards, tote bags, printed program, designs for social networks, etc.

Client: Palma Cultura | Ajuntament de Palma

Let’s start a journey together!
design@bypositive.es