LOOP Disseny i Circularitat
Campaign

Loop is connection, collaboration, innovation, and reflection on design and materials. Transforming everything considered as waste into something valuable.

In order to raise awareness on the amount of waste (textile and furniture) generated in Mallorca, twelve designers were in charge of creating new products made from these materials in order to give them a second life. In collaboration with local production workshops and Fundació Deixalles, beautiful and useful new products were created.

The Loop campaign of 2024 aims to blend knowledge, resources, and innovation for the creation of new products. We want to emphasize the value of each element functioning thanks to the other. Resources, designers, and workshops. Without any of these, this transformation would not be possible. The goal of the campaign is to visually showcase this union of parts in a bold and contemporary manner.

The claim "Connect to Transform" highlights the idea that by connecting and collaborating, we can transform not only waste but also raise awareness. 

Client: Loop Disseny i Circularitat
Product Photography: Jose Taltavull & Xim Izquierdo
Set Design: Julià Panadès
Exhibition Photography: Grimalt de Blanch & Institut d'Innovació Empresarial de les Illes Balears

Let’s start a journey together!
design@bypositive.es