Festival Literatura Expandida Magaluf
Campaign

Fesival Literatura Expandida a Magaluf (FLEM) is a cultural festival promoted by Rata Corner, an independent bookstore based in Palma; and INNSiDE by Melià. This ambitious festival aspires to bring culture closer to new audiences, expanding its limits, both spatial and conceptual.

A weekend full of experiences linked to literature, books, art and music, which will challenge the limits of the usual spaces dedicated to culture. By selecting Magaluf as the backdrop, the idea that cultural enrichment is not confined to traditional settings is emphasized.

For the visual identity of FLEM 2025, we wanted to place the festival's true protagonist at the centre: the book. A symbol that runs through all the disciplines that converge at FLEM: cinema, literature, art, culture and music.

The book as a meeting point, as a space where stories multiply and connect. An object that is both simple and infinite, capable of inspiring us and bringing us together.

Client: Rata Corner | Melià Hotels International
Festival Photographer: Miquel A. Cañellas | FLEM
3D: Daniel Martos

Let’s start a journey together!
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