The Movement
Visual Identity

The Movement is a functional physiotherapy and osteopathic clinic based in Mallorca, focused on restoring movement, optimizing performance, and building long-lasting health.

The new visual identity represents a natural evolution of the previous brand rather than a complete departure. Built around a carefully selected contemporary typeface and a bold, flexible identity system, it is designed to adapt seamlessly across different layouts. The subtle contrasts and distinctive shapes feel inherently human—almost like close-ups of different body parts—making the identity a natural extension of the clinic’s focus on the body, motion, and performance.

At first glance, the redesign may feel familiar. However, a closer look reveals a more considered approach—subtle details, deliberate material choices, and a cohesive use of brand elements that work together to create a visually striking identity.

Let’s start a journey together!
design@bypositive.es